Get notified when HayHay launches in English
Smart guidance for an easier horse life

Your equine team in your pocket

HayHay guides you through the questions and challenges of horse life. Always with tips, knowledge, and inspiration tailored to you and your horse.
Get notified when HayHay launches in English

Where our experts can help

Stella by your side

Stella is your equine assistant, developed together with some of Sweden's leading horse experts and grounded in current research.

Our Experts

Malin Connysson
Malin Connysson
Equine Nutritionist
Animal Science Agronomist, PhD
Malin is an animal science agronomist and has worked with horses for 35 years, with a particular interest in harness racing and Standardbreds. She has researched and taught horse nutrition at SLU for the past 20 years.
Christine Svanholm
Christine Svanholm
Veterinarian
Licensed Veterinarian
Christine has worked as a vet since 2011 and has a particular interest in orthopaedics and different types of rideability problems. She is one of the first vets in Sweden to be certified by the Equine Gait Analysis Society (EGAS). She has held roles at several equine clinics and now works at Hästklinik Florian Lackner. Christine previously competed in showjumping and eventing. She now lives on her own equestrian property and breeds SWB horses from showjumping lines.
Malin Axel-Nilsson
Malin Axel-Nilsson
Equine Ethologist
PhD in Ethology and Animal Science
Malin is an animal science agronomist and equine researcher. As an agronomist, she has deep knowledge of equine nutrition, physiology and what horses need to thrive. She has researched the interaction between horse and rider and how to match the right horse with the right rider. She specialises in equine behaviour and temperament, and is passionate about helping people understand how to match the horse's needs with their own goals so horse life can be as rewarding, straightforward and positive as possible.
Elise Lindman
Elise Lindman
Sports Psychologist
Licensed Psychologist, Icelandic Horse Judge & Instructor
Elise is a licensed psychologist and sports psychologist. She believes in a future for sport where performance does not come at the cost of mental health, and where healthy sporting environments are prioritised. Elise is also an Icelandic horse judge and instructor, and trains and competes Icelandic horses at national level.
Rebecca Giegold
Rebecca Giegold
Farrier
Dip WCF, Farrier certified by the Swedish Board of Agriculture
Rebecca is an experienced, highly qualified farrier with a strong professional background. She graduated from farriery school in Skara in 1998 and completed further training there the following year. In 2000 she received her journeyman's certificate, and in 2002 she achieved the Diploma of the Worshipful Company of Farriers (DipWCF) in the UK. Rebecca is also a farrier approved by the Swedish Board of Agriculture. During her career, Rebecca has worked at Bollerup Veterinary Clinic with Anders and Ann Gånheim, and at Saxtorp Equine Clinic with vet Anne Haglund. She shod horses for Peder Fredricson's team at Grevlunda for 17 years, giving her broad experience with elite competition horses. Rebecca has taught on the farriery programme at Flyinge for the past 11 years. She has competed in forging and also breeds showjumping and dressage horses.
Liza Öjetoft
Liza Öjetoft
Equine Therapist
Equine Science, Yard Manager, Riding Instructor (SRL 2), Equine Osteopath
Liza is a trained hippologist, equine therapist, yard manager and SRL II riding instructor. She runs her own equine therapy business, treating horses mainly with osteopathy and acupuncture, both at her own clinic and in collaboration with vets at Hästklinik Florian Lackner. She is passionate about foundation training and sharing knowledge about horses.
Ulrika Stenson
Ulrika Stenson
Equine Specialist
Equine Science, C-Coach Show Jumping, VBR Instructor, Saddle Fitter
Ulrika is a trained hippologist and qualified C-level showjumping coach, as well as a VBR (vertical balanced riding) instructor and certified saddle fitter. She has also worked as a riding groom for Rolf-Göran Bengtsson and has placings up to advanced level in showjumping. Today Ulrika runs her own riding school, offering group and private lessons on her well-trained ponies and horses. She is passionate about teaching and wants every horse-and-rider combination to leave her lessons stronger.
Emelie Deboussard
Emelie Deboussard
Equine Ethologist
Ethology and Animal Welfare Programme, MSc Cognitive Science
Emelie is an ethologist specialising in horses. She trained at SLU on the Ethology and Animal Welfare programme and is passionate about equine behaviour and welfare. Emelie runs two businesses focused on ethology, and also works as a vocational teacher in land-based education. She has been training with reward-based methods for several years.
Åse Ericson
Åse Ericson
Riding Instructor
Riding Instructor, Young Horse Trainer (Icelandic Horse)
Åse is a qualified and certified level I riding instructor for Icelandic horses, young horse trainer, breeder, author and equine business owner. She also works as an education lead and teacher at BYS Axevalla Horse Centre in Skara. Åse lives on her own farm with around 40 Icelandic horses kept in a loose-housing system. The horses are used for breeding and riding activities, and the farm also runs courses for level III and IV Icelandic horse riding instructors.
Anna Nordin
Anna Nordin
Rider Coach
International Para-Dressage and Working Equitation Competitor
Anna is a mental skills coach and professional rider coach. She has written two books on handling fear of riding and other mental blocks in riding, and on performing at your best when it matters most. Anna has also studied university courses in equine nutrition and wrote her bachelor's thesis on equine behaviour.
Elin Ravander
Elin Ravander
Riding Instructor
Riding Instructor (SRL 1), VBR Coach
Elin is a qualified and certified SRL I riding instructor and certified VBR (vertical balanced riding) instructor, and runs her own business training horses and riders. Elin works to create sound horses and to find balance, partnership and joy. With riders, she is especially passionate about the seat and how it affects the horse.
Elina Enzian
Elina Enzian
Trailer Loading Instructor
Certified Monty Roberts Instructor
Elina Enzian is a certified Monty Roberts instructor and runs her own business specialising in training horses that are difficult to load. Her motto is to make it easy for horses to get it right. She also teaches owners how to feel confident in loading situations and work with a high level of safety awareness. Elina is also a facilitator in the Swedish Lära med hästar programme, and Icelandic horses have always had a special place in her heart.
Malin Lindström
Malin Lindström
Bit Fitter
Certified Bit Fitter
Malin is a qualified bit fitter and a complete bit enthusiast. She has also given many clinics and lectures on bits, bridles and horse training. Malin is passionate about spreading knowledge of how equipment affects the horse. Progressive training, liberty dressage and trick training are other areas she especially enjoys.
Nina Lundgren
Nina Lundgren
Veterinarian
Licensed Veterinarian
Nina is a trained vet and equine dental specialist who has been deeply focused on every aspect of equine dentistry since 2009. She believes that good horsemanship, based on understanding, curiosity, friendship and trust between horse and rider, matters most. Nina is passionate about sharing knowledge and insight from more than 40 years as a horse person and almost 25 years as a vet.
Anne Dirksen
Anne Dirksen
Clicker Training Instructor
Parelli University
Anne is a qualified clicker-training instructor for horses and runs a business offering different forms of horse training education. Her focus areas include how horses learn, emotions and cues, problem-solving, loading, physical training, rehabilitation and prehabilitation exercises (Intrinzen). Anne has also trained with SANHCP as a hoof form specialist and trims barefoot horses.
Maria Nyström
Maria Nyström
Carriage Driving Trainer
National Team Driver
Maria is passionate about carriage driving and is a C-level coach as well as a Swedish national team driver in 2025. She is motivated by development and loves educating horses. Maria is interested in every part of horse life, from care and handling to training and competition. She believes varied training is best. At home she has five horses of different ages and sizes. Through her business she offers tailored training sessions and starting horses in harness.
Emma Thorén Hellsten
Emma Thorén Hellsten
Breeding Expert
Animal Science Agronomist, PhD
Emma now works as an independent equine breeding specialist, after many years as breeding director at SWB and earlier research into horse breeding and genetics at SLU. She grew up on a farm with many different animals and has been involved with horses and breeding all her life. In her day-to-day work she helps people with all kinds of equine breeding questions and works as a project manager at the national equestrian centres Flyinge and Strömsholm.
Kristina Ahlén
Kristina Ahlén
Farrier
Farrier certified by the Swedish Board of Agriculture
Kristina has worked as a farrier for almost 20 years. She is approved by the Swedish Board of Agriculture and has worked as a clinic farrier at the University Animal Hospital (UDS) in Uppsala. Kristina has completed several continuing-education courses and taken part in many clinics, courses and conferences around the world. She is passionate about collaboration and knowledge-sharing with colleagues in the team around the horse. Kristina has expertise in, and a strong interest in, equine biomechanics and hoof disease.
Joanna Sätter
Joanna Sätter
Equine Specialist
Equine Science (Icelandic Horse), Riding Instructor (SRL 2)
Joanna is a hippologist specialising in Icelandic horses, a level II riding instructor and a local judge. She teaches at Wången and runs her own business educating horses and riders. Communication and the relationship between horse and rider, as well as how horses learn, are Joanna's core interests.
Paulina Lundberg
Paulina Lundberg
Equine Ethologist
MSc Ethology
Paulina is a biologist and ethologist, which means she specialises in animal behaviour and the reasons behind it. She works with horses, dogs and cats, and runs two businesses focused on ethology.
Linn Wittlock
Linn Wittlock
Equine Nutritionist
Animal Science Agronomist
Linn is an animal science agronomist from SLU and has worked with equine nutrition since 2010. For the past 10 years she has worked full time as an equine nutrition adviser, helping horse owners with confident, individual guidance on feed and the horse's physical health. She is also training as an equine therapist through the three-year higher vocational education programme, due to qualify in spring 2026, and already works with treatment and preventative care for horses.
Linn Riddarhierta
Linn Riddarhierta
Equine Specialist
Equine Science, Riding Instructor (SRL 2)
Linn is a qualified hippologist and SRL II riding instructor with extensive experience. Her training philosophy is grounded in classical dressage, with feel, problem-solving and biomechanical correctness at its core. She teaches riding, long-reining and in-hand work, gives nutrition advice, lectures and courses, and trains horses. In recent years she has worked extensively with horses in rehabilitation, focusing on prehabilitation and progressive strength-building work. Her aim is to help each horse become strong, happy, sound and confident in its body and in its job.

HayHay gives everyone access to a professional equine team right in their pocket, offering trustworthy knowledge, inspiration, and community. Deeper knowledge and insight make horse life simpler, more enjoyable, and safer.

Malin Axel-Nilsson
PhD in Ethology and Animal Science, Co-founder of HayHay

Thousands of happy horse owners

The app is like a best friend for every rider! It feels so reassuring to always be able to get help from the experts and Stella.
Ida
Ida
23
I finally managed to load my horse smoothly with tips I got from an ethologist. Love this app!
Sanna
Sanna
31
Horse life has gotten easier. I worry less and can focus more on the things I really want to do with my horse.
Anna
Anna
55
The expertise and advice you get in the app is so good! And amazing that you can reach experts so quickly and easily.
Therese
Therese
40
Soo beautiful and easy to use! Way smoother than anything else I've tried in the horse world.
Corinne
Corinne
26
I love that you can get exercise suggestions when you're about to ride. I often find it hard to come up with something good on my own!
Tove
Tove
25
Straightforward answers that are simple and well-grounded! No question is stupid and you're welcome at any level.
Isabelle
Isabelle
46

Thousands of happy horse owners

The app is like a best friend for every rider! It feels so reassuring to always be able to get help from the experts and Stella.
Ida
Ida
23
I finally managed to load my horse smoothly with tips I got from an ethologist. Love this app!
Sanna
Sanna
31
Horse life has gotten easier. I worry less and can focus more on the things I really want to do with my horse.
Anna
Anna
55
The expertise and advice you get in the app is so good! And amazing that you can reach experts so quickly and easily.
Therese
Therese
40
Soo beautiful and easy to use! Way smoother than anything else I've tried in the horse world.
Corinne
Corinne
26
I love that you can get exercise suggestions when you're about to ride. I often find it hard to come up with something good on my own!
Tove
Tove
25
Straightforward answers that are simple and well-grounded! No question is stupid and you're welcome at any level.
Isabelle
Isabelle
46

Get notified when HayHay launches in English